Retention / Email

Your database is already a growth channel

Turn contacts into customers, and customers into repeat customers. We build email campaigns and lifecycle systems around segmentation, timing, relevance and measurable revenue.

Build my email growth system See how we work

From one-time email to lifecycle engine

The contacts you already have are usually the cheapest revenue available, and the most neglected. We build the flows that run without anyone remembering to send them, segment the list so people get something relevant, and keep deliverability healthy so the work reaches an inbox.

Sign up Welcome Nurture Conversion Purchase Retention Win-back

What we do

Email strategy

A plan tied to your commercial cycle.

  • Channel role
  • Campaign calendar
  • Goal setting
  • Platform selection

Deliverability

Nothing matters if mail lands in spam.

  • SPF, DKIM, DMARC
  • Sender reputation
  • List hygiene
  • Warm-up

Segmentation

Relevance before volume.

  • Behavioural segments
  • Lifecycle stage
  • Engagement tiers
  • Preference data

Lifecycle flows

Earn revenue continuously once live.

  • Welcome series
  • Lead nurturing
  • Abandoned cart
  • Post-purchase
  • Win-back

Campaign management

The regular sends, done well.

  • Design and build
  • Copy
  • Testing
  • Scheduling

Reporting

Measured on revenue, not opens alone.

  • Open and click
  • Conversion
  • Revenue per email
  • List growth

Right person. Right message. Right moment

  1. Who
  2. What
  3. When

What we measure

Open rate
Click rate
Conversion rate
Revenue per email
List growth
Unsubscribe rate

Our process

  1. 01

    Check deliverability

    Because nothing else matters if mail lands in spam.

  2. 02

    Clean and segment

    Improve relevance before volume.

  3. 03

    Build flows

    The automated series that earn continuously.

  4. 04

    Layer campaigns

    Test subject lines and offers on top.

  5. 05

    Report

    On revenue and list health, not opens alone.

Growth ecosystem

Growth does not happen in silos

The strongest strategies connect channels instead of treating them as separate activities. This service works alongside:

Content Marketing Topic clusters, briefs and editorial production that answer real questions and earn enquiries. Meta Ads Personalised customer journeys on Facebook and Instagram, from creative and targeting to optimisation. CRO & Analytics GA4, tracking, funnel analysis and testing to find where potential customers drop off, and fix it. SEO Keyword research, technical fixes, content and authority building, working towards measurable organic growth.

Questions businesses ask

Which platform do you work with?

Most, including Mailchimp, Klaviyo, Brevo and HubSpot. If you have not chosen yet, we recommend based on your list size and whether ecommerce flows are needed.

Our open rates have dropped. Why?

Usually deliverability or list hygiene rather than content. Sending to unengaged contacts damages sender reputation, which then suppresses delivery to the people who do want to hear from you.

How often should we email?

Consistently enough to be expected. For most B2B lists that is twice monthly; ecommerce can sustain more when segmentation is doing its job.

Is email still worth it?

For most businesses it is the highest-return channel available, because you are talking to people who already know you. The cost is low and the audience is owned, not rented.

Ready to grow?

Make your database work harder

Turn the contacts you already have into repeat business.

Build my email growth system Explore our services