Paid Media / Google

Turn search intent into revenue

Capture demand at the moment people are ready to act. We build Google and YouTube campaigns around intent, conversion quality and measurable outcomes, so budget follows what converts rather than what clicks.

Plan my Google campaign See how we work

Every click has a job

Spending more is easy. Spending well is not. Google rewards structure and clean conversion data far more than budget, so we fix measurement first, keep search terms tidy, and let the queries that actually convert take the spend they deserve.

Search query Ad Landing page Conversion CRM Revenue

What we do

Search Ads

Capture high-intent demand.

  • Keyword research
  • Match-type strategy
  • Negative keywords
  • Ad copy testing

Performance Max

Connect Google inventory around your goals.

  • Asset groups
  • Audience signals
  • Exclusions
  • Feed optimisation

YouTube Ads

Create and capture demand through video.

  • Audience targeting
  • Creative strategy
  • Sequencing
  • View-through measurement

Display & remarketing

Stay visible through the decision journey.

  • Audience lists
  • Placement control
  • Creative sets
  • Frequency management

Tracking & measurement

Make every optimisation a decision, not a guess.

  • Conversion tracking
  • GA4 and tag setup
  • Offline conversions
  • Value tracking

Landing experience

Ad quality and page quality compound.

  • Message match
  • Speed
  • Form design
  • Conversion recommendations

We optimise the whole journey

  1. Traffic
  2. Landing experience
  3. Lead
  4. Lead quality
  5. Customer
  6. Revenue

What we measure

CPC
CTR
Conversion rate
CPL
CPA
ROAS
Lead quality
Revenue

Our process

  1. 01

    Fix measurement

    Reliable conversion data before any spend decisions.

  2. 02

    Structure

    Organise campaigns so budget follows intent and margin.

  3. 03

    Test

    One variable at a time, with enough volume to read the result.

  4. 04

    Optimise

    Shift budget to what converts, cut what does not.

  5. 05

    Report

    On cost per lead and return, not clicks and impressions.

Growth ecosystem

Growth does not happen in silos

The strongest strategies connect channels instead of treating them as separate activities. This service works alongside:

Meta Ads Personalised customer journeys on Facebook and Instagram, from creative and targeting to optimisation. Amazon Ads Optimised listings, Sponsored Ads and A+ Content that turn browsers into loyal buyers. CRO & Analytics GA4, tracking, funnel analysis and testing to find where potential customers drop off, and fix it. Website Design Conversion-focused design that is uniquely yours, built around your goals and your audience. SEO Keyword research, technical fixes, content and authority building, working towards measurable organic growth.

Questions businesses ask

What budget do we need to start?

It depends on your market and cost per click. Below a certain level there is not enough data to optimise, and we will tell you plainly if a budget is too thin rather than take the retainer.

Who owns the ad account?

You do. We work inside your account so the history, data and assets stay with you if we ever part ways.

Do you manage YouTube separately?

It runs within the same engagement. Video needs different creative, so we scope that as part of the plan rather than as an add-on.

How soon do results appear?

Search campaigns can generate leads within the first weeks once tracking is right. The first month is usually about gathering data and cutting waste before scaling.

Can Google Ads and SEO work together?

They work better together. Paid search shows which queries convert, which sharpens the SEO roadmap, and strong organic presence lowers the cost of defending branded terms.

Ready to grow?

Ready to turn intent into growth?

Let us build a campaign around the queries that actually convert.

Talk to a paid media strategist Explore our services